The performance booking agency
Chosen by the world's top hotels
Direct channel performance driven by results-based advertising and frictionless management.
TOP 3 PROBLEMS WE'VE HELPED OUR CLIENTS SOLVE
- Over reliance on OTAs
- Best rate direct but fewer bookings direct
“We know we’ve got the best rate, but online travel agents such as Booking, Expedia and others continue to increase their market share at the expense of our Direct channel. We end up having to depend on them even more for flash sales, last-minute promotions, and visibility enhancements, all offered in return for a higher rate of commission.”
- Unclear reporting with no verifiable data
- Channels badly aligned with revenue goals
“Our booking engine provider manages our paid-search and meta-search campaigns, but we’re not convinced they are growing revenues as much as they could be. What we want to be able to do is target specific countries and group sizes based on the unique revenue markets our hotel attracts, at different times during the year.”
- Ineffective strategies with current provider
- Subpar market targeting & slow response
“Our biggest challenge is providing clarity to Senior Management on the impact and results that direct booking campaigns are having at the hotel. When I ask my current provider about campaigns that have as their goal raising ADR and our upsell capability, the only suggestion we hear is that we need to have the lowest price!”
Better Performance
The Veribooking Difference
- We acquire guests through advertising.
- We deliver them to your hotel.
- We convince them to book.
- We report transparently through to a reservation ID.
- Our service fees are eligible, only after the guest checks out.
Leading to:
- More direct bookings.
- More opportunities for teams to upsell.
- Higher (YOY) ADR.
- Reduced ownership share of your direct bookings by OTAs.
DIGITAL REVENUE MANAGEMENT
Optimise your direct channel
We include everything your property needs to maximise its direct channel – review widgets, conversions popups, and anything else needed to make your unique offer stand out and get booked.
Grow direct booking revenues
For over 15 years, our service has been driving exceptional value and increasing direct bookings for hotels. While some providers recommend lowering your prices to capture the booking, our campaigns will see your ADR increase.
Pay only on guest checkout
Every time someone books through one of our campaigns we capture key information so you can verify it in your hotel’s PMS. Our service fees only become eligible after the guest has checked out.
CHANNELS WE MANAGE
Our strategy is perfectly aligned with the hotel’s Revenue Management objectives.
Group size, lengths of stay and priority countries, are just a few of the ways we optimise our Client’s revenue portfolio each month, a service we call Digital Revenue Management.
Using our expertise we will help transform OTA demand reports into powerful counter-strategies that will shift revenues to your property, at a fraction of cost.
Is This Digital Marketing?
Veribooking focuses on room revenues and improving the guest booking journey, leading to more website visitors becoming direct bookers. We create reactive, revenue converting advertising campaigns that take your book direct offer to market.
The hotel sees the benefits of the Veribooking service immediately because of our long-standing experience working with the hospitality industry.
Veribooking delivers direct revenue as well as loyalty club member signups, if you have a special rate that is only available to registered members. This is all tracked in a transparent and privacy safe way. Your guests expect you to look after their privacy, and our service guarantees that you can tell them that.
Veribooking can co-exist with a hotel’s digital marketing function by adding an additional layer of know-how with a focus on driving your direct booking channel.
REVENUE MANAGERS ASK
Digital Revenue Management is solely dedicated to boosting room revenues. Unlike traditional Digital Marketing services, which emphasize awareness and engagement metrics, our approach focuses on a unique set of KPIs that align with Revenue Management teams’ goals.
Because of this setup the Veribooking service can co-exist quite comfortably with other Suppliers that are offering the hotel Digital Marketing services.
Click here to find out how this works in practice and how the Veribooking service can help your hotel achieve its Revenue Management targets for the year.
We get great results because we care.
Many travel technology companies are focused on growth at the expense of service. What starts as a hotel service quickly loses its value over time. By contrast our service has been developed over 15-years with strategies that have matured during this period.
We work with all types of hotels, from the newly opened to the established brands, that are losing market share and direct bookings for a range of reasons.
We know that hotels are getting revenues from OTAs at a minimum cost of 18%. We understand that OTAs are also valuable partners for hotels. But OTAs can undercut the BAR rate you send by eating into part of that 18% commission they charge you. That’s why when our competitors are stating that price matching and having the lowest price is the best way to drive direct bookings, we already know how that strategy ends, and it ends badly for the hotel, while increasing the dependency on the OTA channel.
Our difference is our ability to divert revenue away from OTAs to your hotel, providing you with revenue and bookings at a fraction of the cost.
Why not Request a case study so we can show you how these results and strategies stack-up in practice?
The Pay on Success model means that there are no fixed-fee marketing costs each month. All your campaigns are setup by our expert teams and our service fees are charged based on confirmed bookings, eligible after the guest has checked out.
Your hotel will have its own Veribooking account where you can find details of the campaigns we are running, and where you can access live reports that show the bookings that have arrived via our campaigns.
Request a Slide Deck or Case Study to find out more about what makes the Veribooking service so unique for hotels.
We guarantee we will deliver your hotel more revenue at a lower cost.
We know Booking Engines make good revenues from hotels by offering managed demand services, but the reality is that these services are over-priced, deliver poor returns and don’t grow hotel revenues.
If you are a Revenue Manager who is using those services and wants to make strategic changes to your campaigns, you’ll know how difficult it is to make these changes.
You can’t expect Booking Engines to drive the unique revenue potentials of your hotel when it’s being managed inside an advertising account with 100s of other hotels.
Switching management to Veribooking will put your hotel’s revenue management goals back at center stage, and it will cost a fraction of the service fees too.
Get in touch and request a case study and we’ll be able to forecast the true revenue prospects using our service. You’ll then be able to see exactly how much revenue you could be leaving on the table for OTAs and other intermediaries to collect and decide.
The Veribooking service is instantly available for properties using Sabre (Synixis), Amadeus, Resharmonics and Travelanium booking engines. Our services also align strategically with hotel representation agencies such as LHW and Preferred.
If your hotel is using a different booking engine, our integration team can normally activate the connectivity within a week.
Read our Insights at the bottom of this page and learn why your hotel needs to activate a private label / vanity booking engine domain right now, and the difference it will make to your Direct channel revenues.
To find out if your hotel is eligible for the Veribooking service, get in touch so we can assess its suitability and provide you with a revenue forecast.
Yes!
If your hotel becomes a Veribooking customer, it can expect:
- More Revenue Direct: On average our Clients see an increase of 50% in direct booking volumes through the hotel website.
- Lower Booking Acquisition Costs: Because our teams have experience managing campaigns exclusively for hotels, we pioneer account optimisations that lead to improved performance and lower booking acquisition costs almost immediately.
- Upsell more: Veribooking lets you capture the booker early on, leaving your reservation teams with more time for upselling and providing what you offer best: a unique and memorable hospitality experience for your guests.
- React and take advantage of online demand as it happens: Our real-time dashboards give you unique insights on where you demand is. Our teams will adapt your campaigns to these changes, while advising you on any significant opportunities your hotel can take advantage of. The annual revenue calendars in your Veribooking account are there to help align the targeting of your main revenue countries with your campaigns, all through the year.
Get in touch so we can help you assess whether or not your hotel has the characteristics that would benefit from the Veribooking service.
